If
you'd like to pull in more sales and more
profits with every web marketing piece you
create, check out this powerful promise from
from Bob Serling, the leading expert on
high-profit, low-cost marketing...
Fire
Your Expensive Professional Copywriter And Save $2500 To
$20,000 Per Copy By Learning And Mastering The Most
Powerful Skill - Power Copywriting For Internet
Increase
Your Online Profits As Much As 917%
With A simple, Proven Formula For Creating Much More
Effective Website Sales copy
"Your
concepts immediately shot our profit straight
through the roof. I increased my profit on one
project by a very real 917%!"
Phil
Kratzer, CEO
National Response Corporation
Date: From: William
Dear
Internet Marketer,
Do
all your web promotions get the results you're really
after? Are they as profitable as you'd like them to be?
Even
if your web marketing pieces are doing alright -- wouldn't
you like to increase your results substantially, even by
as much as 9 times?
One
of Bob Serling's clients did just that. Using what I'm
about to show you, he increased his profits by 917%. Many
others increased their profits by 300% or more, as well.
How
have Bob's clients managed to produce such remarkable
results time and time again? And how can you start
enjoying similar results with your web marketing?
The
answer is simple. If you want to improve your sales and
profits exponentially, the secret to doing it is:
More
powerful concepts and website sales copy!
It's
really that easy. Look, I don't care how great your
product or service is, how attractive the design of your
web site may be, what opt-in lists you're using, how high
you place in the search engines, or how unique any other
component of your web marketing might be.
It's
all a waste of time if you don't have the kind of
powerful, compelling sales copy that converts the maximum
number of prospects to cash-paying customers.
The
bottom line is this: If you don't do an exceptional job of
motivating your prospects to take immediate action... if
you bore them for one second... if you confuse them... or
don't do the strongest job possible of closing them once
you have their attention...
You're
cheating yourself out of all
the profits you could be earning.
I'm
sure you know from experience that this is absolutely
true. Haven't you had days when the traffic to your site
broke all previous records -- but sales didn't budge at
all?
Or
haven't you created copy to revamp your home page or copy
for a new promotion on your site you were sure would sell
like crazy -- only to have it fail dismally?
Bob
has heard this story many times before -- because over 90%
of his clients tell him they've been through this.
They
also tell him they wish they were much better at writing
web copy. Or they knew more about how to effectively judge
and improve the copy they get from copywriters they hire.
Here's
How To Put An End To Poor Results
-- And Start Increasing Your Sales And Profits Right Away
If
you'd like to put an end to the dismal results you've been
getting... if you'd like to be able to write the kind of
copy that makes products disappear off the shelves and
sells services like crazy... if you'd like to super-charge
the performance of every web marketing piece you create,
I've got good news for you.
Bob
has just created a powerful new program that will show
you, step-by-step, everything you need to know to craft
the tightest, most compelling copy imaginable. Copy that
sells and sells -- then sells some more!
It's
called Power Copywriting For The Internet -- A
Step-By-Step Guide To Writing Million-Dollar Advertising
Copy.
One
thing you should know. This program is unlike anything
you've ever seen. You see, after following the rules all
the so-called web marketing experts promote for creating
copy -- and suffering from extremely poor sales as a
result -- Bob decided to do things completely differently.
He
decided to turn things upside down, inside out,
mercilessly kill what didn't work, keep only those few
things that proved they produce actual sales... and
"marry" all of this to what he had learned as a
highly paid direct response copywriter.
Once
Bob came up with his web copy "power formula,"
he put it to the test the only place it really counts --
in the market place. To be perfectly frank, not all of it
worked. But most of it proved exceptionally successful.
So
Bob went back to the drawing board, tweaked things here,
fine-tuned things there, and continued to test and refine
his "power formula" until it performed like
crazy. Then he tested some more.
You
Get Tested, Proven Techniques... Not Some
Useless Ivory-Tower Academic Theory
All
this testing paid off handsomely. Because what Bob ended
up with was a web copy "power formula" that's
been exceptionally more profitable than anything else he
ever tried.
For
example, perhaps you saw his recent web promotion for a
teleconference call on web marketing. That promotion was
created in just a few hours using the template for his
"power formula".
How
well did it do? It brought in a whopping 7% response. And
I mean 7% of all people who received the promotion signed
up for the conference call at $197 per person.
Compare
that to the meager 0.5% response that's the industry
standard for web marketing, even for products that sell
for far less than what the teleconference call sold for.
That's a 1400% increase in sales!
Bob
worked 18 months and invested hundreds of thousands of
dollars to test and perfect this powerful approach. Now,
for the first time, he's taken the entire formula and
broken it down step-by-step into a simple recipe anyone
can follow to produce record-breaking sales. It's all
there in Bob's new program, Power Copywriting For The
Internet.
Now,
I could tell you about all the great results I know you'll
get by using this program. But instead, I'm going to let
Bob's own clients show you in hard dollars and cents just
how well his copy techniques work.
Here's
How Profitable The Copywriting "Power Formula"
Has Been For Bob Serling's Clients
"Your
concepts immediately shot our profit straight
through the roof. I increased my profit on one
project by a very real 917%!"
Phil
Kratzer, CEO
National Response Corporation
"One
simple strategy alone -- that took me all of five
minutes to apply -- increased my day-to-day
profits by a hefty 38%. Other strategies have kept
my business in a continuing growth cycle, to the
point where my profits have more than
doubled."
Derek
D'Angiolini, President
Ashland Equities, Inc.
"Bob
Serling made copy changes for our catalog. The
results were phenomenal. When you consider how
much money Bob actually made for us, his services
are one of the best bargains I've ever come
across."
Ray
Melissa, President
Mailer's Software
"Our
sales letter went to prospects who have never even
heard of us. So far we have a 3% response. Plus,
we don't have all of the responses in yet because
of a holiday. Not only is that higher than
anything we've ever done, it's really something
when you consider we're selling a very high-ticket
item."
John
Ballantyne, Marketing Director
Rushton International Engineering
"Our
most successful package, which we still use,
contains a sales letter that Bob wrote nine years
ago! It's helped us make Book Marketing Update,
the number one newsletter for book publishers and
publicists. A lot of copywriters can make a strong
logical sales argument, but Bob also has a real
knack for presenting things in an exceptionally
emotional and persuasive way which makes a HUGE
difference in your response rate."
Bill
Harrison, Publisher
Book Marketing Update
Bradley Communications Corp
"I
have been successfully direct marketing products
for 5 years now, and I've seen just about every
course on the subject and have studied just about
every good direct marketer out there. One of the
very best copywriters I know is Bob Serling. He
does the most difficult task of all which is
writing credibly about your product, while at the
same time creating such fervent desire in the
prospect that they pick up and order immediately!
To get a complete stranger (who didn't know
anything about your product) to go from
indifferent to frothing over with desire in the
span of 2-3 pages, is a rare and amazing skill
indeed. Bob Serling has this rare talent."
Ben
Cummings
Cummings Marketing Group
"Your
copy increased our gross sales by 714% for this
product line almost overnight. Then I put the
sales letter up on our web site and it's bringing
in 6-figures annually with almost no effort on our
part whatsoever."
Pamela
Yellen, CEO
Prospecting & Marketing Institute, Inc.
If
you'd like to start getting similar results, Power
Copywriting For The Internet is for you. Whether
you're completely new to writing web copy or a seasoned
pro, these techniques will have a powerful impact on your
sales and profits.
A
Unique Approach Makes It Easy To Write Powerful Web Copy
The
biggest complaint many new web marketers have is that all
the books they read on copywriting tell them
"what" to do but don't show them how to do it. Power
Copywriting For The Internet is different.
It's
set up as a step-by-step program that shows you everything
from start to finish on how to craft powerful, compelling
web copy.
First,
each step of the "power formula" is laid out in
complete detail. Bob leaves no step unturned. The entire
process is revealed in comprehensive detail, giving you a
paint-by-numbers model you can plug in any time you want
to create highly profitable web copy.
But
it doesn't just stop there. You see, after Bob carefully
explains each step of his power formula, he kicks the
whole process up another notch. The next section of the
program is in a workshop format. This gives you a
comprehensive demonstration of the entire formula in
action.
The
First Annotated Web Copy Workshop --
Your Key To Consistent Success
While
designing this program, Bob started thinking about a very
elusive problem so many of his clients told him they were
troubled by. They told him they could recognize a good --
or even great -- ad or marketing piece when they saw one.
But they didn't know what made it great.
They
told Bob it would help them make more money if a
copywriter would dissect a proven web marketing piece by
piece, block by block, to show precisely what he was
thinking when he wrote every component.
So
Bob agreed to do just that. He took one of his most
successful promotions and broke it down block by block to
show you every last detail of how it was created. As he
proceeds through each block of the promotion, he fully
explains every strategy and technique and answers every
question you could imagine to get to the heart of how to
create highly profitable web copy.
Bob
puts every detail under the microscope -- so you can see
precisely how to use every tip, trick, and technique in
the power formula to its full advantage.
You'll
see exactly what Bob's strategy was, the reasoning behind
the structure he chose, which key selling points he
focuses on, as well as why and in what order. And you'll
get precise instructions on how to plug in the
"recipe" to successfully sell any product or
service.
For
the first time anywhere, you'll have an insider's
opportunity to understand every key factor of a highly
effective sales piece. And you'll be able to take the
hands-on lessons and apply them to your own web marketing
pieces for spectacular results.
Here's
a quick look at just some of the powerful advantages
you'll gain from this unique, comprehensive training:
Profit
from the 31-Step Internet Copywriting Power Formula.
Web copy requires its own unique approach in order to
be as successful as possible. Customers have become
more sophisticated and much more skeptical when it
comes to advertising, especially on the ''Net. So it's
essential that you get things right the first time, or
else you'll lose the chance of making a sale forever.
This doesn't have to happen to you. By understanding
and applying these 31 simple yet ingenious steps,
you'll be able to create powerful Internet marketing
copy that brings in more traffic, closes more sales,
and substantially increases your profits. You'll have
a distinct advantage you can use to capture a larger
share of your market -- and leave your competitors in
the dust!
Discover
the real differences between online copy and offline
copy.
There are a lot of myths and rumors
about what works online and what doesn't. Bob clears
them all up for you in short order.
How is online copy similar to offline? How is it
different? And what components make your Internet copy
the most profitable? You'll find out what's a waste of
time and energy, what to avoid at all costs, and what
you must have to maximize your online sales.
Immediately
kick your sales copy up another notch
by
understanding the one crucial component for producing
riveting copy that nearly writes itself. You'll be
shocked when you discover this component. I'll tell
you this: It's by far the most important thing you can
do to improve the selling power of your Internet copy.
Yet it's almost never used by even the most seasoned
copywriters.
"Power
Pre-Requisites"
-- what you must
have in place before you ever write a word of copy.
Getting your prospects to respond is nearly a done
deal when you have these components in place. But
without them, you expose your marketing to far more
risk than necessary. Don't put your sales at risk.
Plug these components in and watch your sales rocket
up the charts.
How
to create headlines that compel almost any reasonable
prospect to stop and read your marketing piece.
Headlines
are one of the most important components of any
marketing piece. Years of testing have proven that a
single headline change can increase your results by as
much as 400%.
Yet most of the headline formulas being taught today
are completely useless. If there's too much hype... if
you bore your prospects... if the message isn't
crystal clear with the most impact possible... you're
done for. Find out everything you need to create
powerful, believable, high-impact headlines and start
enjoying increased profits right away.
The
inside secret of Pre-emptive Strike Credibility.
More sales are lost within the first page or two of
copy than you could possibly imagine. This is truly a
shame, since it doesn't have to happen. Find out how
to use Pre-emptive Strike Credibility to turn this
situation around entirely, get prospects to treat you
like a trusted advisor, and increase your sales in
record time.
Gain
another crucial advantage by understanding "Power
Words" and "Deadly Words."
Some words are absolutely golden. Others can instantly
flush all your time, effort, and money down the drain.
You'll improve your sales when you know which words
add maximum selling power to your copy -- and which
words to avoid like the plague.
Discover
how to avoid crucial copywriting errors
that
doom your promotions to be shot directly to the
recycled file or trash bin. These days, one thing is
certain. The marketplace is unforgiving. If your copy
slows your prospects down, confuses them, doesn't
hammer home the benefits as powerfully as possible, or
makes them work too hard -- you're doomed.
Discover which crucial errors you absolutely have to
avoid at all costs. And find out how to turn them
around and add yet even more weapons to your Internet
copywriting arsenal.
Increase
the selling power of all your copy
by
creating maximum response offers. I'll let you in on a
major secret. In today's market, your offer makes or
breaks your success. Crafting a powerful, highly
profitable offer is easy when you understand how.
You'll get comprehensive details on how to do just
that and start enjoying greater sales volume right
away.
Harness
the immense selling power of the only two things
people really buy.
The simple fact is, people
really only buy two things -- solutions to their worst
problems, or ways to achieve their most important
goals. Get complete, step-by-step details on how to
imbed these powerful motivators into all your copy,
resulting in even greater levels of sales.
How
to use Bob's proprietary "piggyback" offer
technique to add 30% or more profit to every sale you
make.
This is so simple, you can have it up
and running in less than half an hour. Yet it will
produce additional profits for you day-in and day-out
for years to come.
Bump
your sales up another notch with the "inverted
piggyback" offer technique.
This takes
the prior technique one step further with often
incredible results. You'll see how Bob has used it
time and time again to increase profits as much as 70%
-- all for about 5 minutes of additional work.
How
to use "Power Packaging" to increase your
sales by 50% or more.
Over the past 16 years,
Bob has invested hundreds of thousands of dollars to
determine which factors truly have a substantial
impact on sales. One of the most effective and
inexpensive to implement techniques he developed is
"Power Packaging." In this course, he shows
you how easy it is to blend this powerful strategy
into your copy and gain impressive sales increases
overnight.
How
an ingeniously simple technique called "shifting
the risk" can double or triple your sales
immediately. One of the greatest barriers to
making the sale is your prospect's natural skepticism.
They've been lied to, cheated, and burned by
unscrupulous businesses more times than they care to
remember.
Bob
shows you how to overcome this serious problem by
"shifting the risk" completely off the
customer and onto you -- plus how to eliminate almost
all real risk at the same time, and double or even
triple your sales.
And
there's much more -- including all of Bob's
insider techniques for writing powerful sentences and
paragraphs... how to identify your most compelling
benefits... how to make optimum use of visuals and
graphics... how to check copy to make sure it will
sell before you ever invest a cent in it... proven
testing methods for squeezing every last dime of
profit out of your copy... and even more than I have
room to go into here.
Bob
reveals every last strategy and technique he's used to
sell literally millions of dollars worth of products and
services on the Internet. No holds barred.
Let
me put it this way. Regardless of whether you're a
complete beginner who has never written a single word of
copy or a seasoned pro who writes copy for a living, this
intensive training will turn you into a master of maximum
sales, maximum profit Internet copy.
You'll
never again have to spin your wheels writing and rewriting
your copy. You'll never again have to settle for poor
results because of lukewarm copy. Power Copywriting
For The Internet gives you all the tools you need to
create top flight copy that delivers maximum sales and
maximum profits.
With
that in mind, let's take a look at all of the components
of the program.
Here's
What's Included In This Innovative Program
This
in-depth program gives you a multitude of powerful
advantages. You get everything I've just covered above,
plus much more, in the following components:
Power
Copywriting For The Internet
A Step-By-Step Guide
To Writing Million-Dollar Advertising Copy
This
comprehensive, 149-page book is the foundation of the
entire program. Everything I've just described above is
covered in complete detail. Most marketing material tells
you what to do and very little else. That's not the case
here. Not only are you told what to do, the reasoning
behind every step you take is thoroughly explained. And,
most important of all, you are given complete step-by-step
details showing you precisely how to carry out each step.
At
the same time, Bob has kept it as lean and tight as
possible. He doesn't waste a minute of your valuable time
with useless fluff or filler.
In
addition, the annotated workshop takes you through the
actual creation of a highly profitable web marketing
piece, giving you a paint-by-numbers model you can use to
create your own successful promotions.
That
in itself is quite a lot. But it's just the beginning. You
see, this is simply the most comprehensive package you
could ever ask for. Nothing has been left for you to
wonder about.
In
addition to Bob's own advice on high-profit copywriting,
he's interviewed five of the sharpest, most successful
marketers on the Internet to bring you even more powerful
advice you can take to the bank.
In
five separate, one-hour interviews, Declan Dunn, Audri
Lanford, Corey Rudl, Marlon Sanders, and Joe Vitale bring
you dozens of ways to make your Internet copywriting and
marketing more successful. Here's just a portion of what's
covered:
The
best ways to drive major traffic to your web site
The
single most important marketing method for succeeding
on the Internet
Incredibly
effective low-cost and no-cost marketing techniques
How
online copy differs from traditional copy - if you
don't follow some basic rules, you're wasting your
time and money
The
best ways to structure an online offer
Hard
facts on what sells and what doesn't sell online
Impressive
success stories of companies you've never heard of
Common
mistakes to avoid
How
to cash in with affiliate programs
What
the future holds for Internet marketing.
And
much, much more.
Now,
here's a little more information on the 5 featured
experts:
BONUS
CD #1: Interview with Declan Dunn
Declan
is a leading authority on substantially increasing your
sales with affiliate programs. And he's also one of the
most effective Internet marketers and copywriters you'll
ever meet. A widely sought-after speaker and consultant to
companies like PriceLine, CNET, and Travelocity, as well
as hundreds of small to medium-sized businesses, Declan
brings a wealth of practical, proven techniques to this
interview.
BONUS
CD #2: Interview with Audri Lanford
Audri
Lanford is the CEO of NETrageous, Inc., and has one of the
most successful sites on the Internet. Her vast knowledge
of copywriting and marketing on the ''Net has garnered
coverage in over 100 publications including the Wall
Street Journal, Forbes, and Business Week. A master of
proven, low-cost web marketing techniques, Audri reveals
powerful strategies and techniques you can use to start
making more sales immediately.
BONUS
CD #3: Interview with Corey Rudl
Corey
Rudl's achievement as an entrepreneur is one of the
greatest success stories in the history of the Internet.
He made his first $25 online way back in the mid-1990s --
and then grew that $25 into more than $40,000,000 in
online sales, with hundreds of thousands of subscribers to
his "Marketing Tips" newsletter and over 1.8
million visitors to his web sites each month. Corey shines
in this interview, revealing dozens of inexpensive and
unconventional ways to dramatically increase your success
on the ''Net.
BONUS
CD #4: Interview with Marlon Sanders
Marlon
Sanders has written some of the most successful web
marketing promotions on the ''Net. His client list reads
like a "Who's Who" of e-commerce. Plus, Marlon
has his own successful site that brings in thousands of
dollars in sales daily -- and requires only about an hour
of Marlon's time each day. You won't want to miss the
powerful information Marlon shares in this stellar
interview.
BONUS
CD #5: Interview with Joe Vitale
Joe
Vitale was one of the first copywriters to pioneer
successful writing techniques specifically for the
Internet. He's the author of some of the best books
available on marketing including "Cyberwriting"
which you can get from Amazon.com. In this no-holds-barred
interview, Joe reveals a load of secrets for making your
Internet copy and marketing produce results beyond your
greatest expectations.
It's
Easy To Get Started
Getting
started couldn't be easier. The cost of this powerful
business-building program is just $197.
That includes Bob's complete "power formula,"
the annotated workshop session, and all 5 bonuses.
Even
though the price is extremely reasonable, here's what's
really important. If this program was just another set of
"tell you what to do" techniques without showing
you precisely how to do it... another light-weight program
that just leaves you broke and frustrated, it wouldn't
matter what the price is. It wouldn't be worth it.
But
if you can know with complete certainty that every web
marketing piece you write will successfully achieve your
goal, whether it's getting a steady new stream of new
customers... doubling or tripling your revenues... cashing
in with lucrative backend sales... or whatever your
specific marketing goal may be... and having the skill to
do this year after year for as long as you're in business,
what is that actually worth to you?
I
can't put an exact dollar figure on it for you -- only you
can do that. But I can tell you this: at $197,
this program could very possibly be the best bargain and
the best investment you'll ever make.
To
get on track to making all of your Internet marketing as
profitable as possible, there are four easy ways to order:
YES
William!
Please Send Me The Power Copywriting For Internet Package Now!
I
will learn and master the most profitable skill Power
Copywriting For Internet and save $2500 to$20,000 Per Copy
and Increase 917% of my online profits by writing effective
website sales copy by myself.
I will receive a 149 Pages Step By Step
Guide Written by famous Copywriter and Marketer Bob
Serling
I will also receive 5 bonus CDs which
are the Interviews With Successful Internet
Entrepreneurs and Multi Millionaires inluding Delcan
Duan,
Audri Landford, Corey Rudl, Marlon Sanders And
Joe
Vitale
I
will have 30 days 100% Money Back Guarantee, Within The
next 30 days when I place order, if I am not satisfied
with the package, I can get 100% money back after I
send the training program back.
I
(Processed Through Paypal Secure SSL Server)
Let's
Take This Up Another Notch -- I Invite You To Fully Test
This Program While Putting All Of The Risk Entirely On Me
Now,
in case you have any lingering doubts whatsoever, I want
to make it foolproof for you. You see, I completely
guarantee that Bob's unique approach to Internet
copywriting will build your business like nothing else
you've ever seen.
You've
already heard what his clients have to say about how much
they've profited. So here's what I'd like you to do. Use
Bob's copywriting "power formula" for yourself
for one full year with no risk whatsoever. The risk is
completely mine.
You
can "test drive" the power formula as many times
as you like. Since the entire formula is easy to apply and
costs very little to put into action, it will be a breeze
to get in dozens of no-cost or low-cost tests.
Your
Success Is Completely Backed By My No-Nonsense Guarantee
30
Day 100% Iron Clad ,No
Questions Asked Money-Back Guarantee!!!
To make our customers satisfaction and happy
is the most important job of us.
If
you are not completed satisfy with it within the next 30 days ( one full
month ). We'll give you a prompt refund for 100% of the purchase
price without asking any questions.
If
you apply this formula (or even parts of it) and it
doesn't perform every bit as well as I've promised... if
you don't produce thousands of dollars in extra profit you
never would have seen without this program... or if you're
ever unhappy with the program for any reason... Just
simple send the package back to us, I will
promptly write you a check refunding every cent you
invested.
By
the way, this guarantee is in effect up until the final
minute of the final day of the 12 month guarantee period.
That's how confident I am that my Internet copywriting
"power formula" will change forever the way you
create all your web promotions, and contribute mightily to
your bottom line.
Take
Control Of How Profitable Your Web
Marketing Can Be - Starting Today!
You
already know what a difference truly powerful sales copy
can make.
Weak,
ineffective copy produces weak, ineffective results. Worse
yet, it can absolutely flatten your sales and profits.
Powerful,
compelling copy has the ability to deliver exceptional
profits. And I'm sure that's the kind of result you're
really after.
From
the moment you start using Power Copywriting For The
Internet, you'll eliminate having to worry about the
quality of your copy. This program will give you the
skills to create powerful, highly profitable copy time and
time again. And if you use outside writers, you'll have
the ability to know right from the get go whether or not
your writer has delivered a high-profit winner.
Don't
wait. Take a minute and place your order right now. Power
Copywriting For The Internet will give you the
crucial skills you need to substantially increase your
sales starting today. And year after year for as long as
you're in business.
To Your Online Success,
P.S.
Remember, the risk is entirely on me. By acting right
now,
you get the complete program, all 5 powerful bonuses, and
you have 12 full months to prove to yourself that it works
as well as I've promised.
Plus,
it's incredibly easy to put into
action. All it takes to
convert your weak, ineffective marketing pieces into major
winners is applying a few of these simple techniques.
Why
cheat yourself out of all the profit you're entitled to?
To get on a fast track to greater sales and profits, place
your order right now.
